As an art director, I shaped SYNT from an early-stage idea into a brand with a clear vision, voice, and living presence. I began by leading a brand strategy workshop to define its positioning and core values, then translated that foundation into a cohesive content system with defined pillars and communication assets. I developed a year-long editorial plan that balanced outdoor riding narratives, the precision and intimacy of the production process, and the energy of community-driven events, using a mix of reels and photography to create consistency and momentum. This approach gave SYNT not just a visual identity, but a structured and scalable way to express itself, turning a newborn brand into a recognizable, culturally grounded presence.