Hublot Commercial
The art of speed
Services
Art Direction
Year
2026
Client
Hublot
Info
To celebrate the 20th anniversary of the Big Bang and highlight the engineering precision of the Meca-10, this commercial bridges two worlds rarely seen together: elite speed skiing and Swiss haute horlogerie. The narrative repositions the watch as a living instrument of timing, discipline, and performance, rather than a static symbol of luxury. Against expectations, we paired high-speed skiing with a classical music score—reinforcing the luxury element while emphasizing precision, rhythm, and dynamism. The aesthetic is intentionally clean, minimal, and color-conscious, amplifying the watch’s mechanical elegance and the athletes’ performance.



