Hublot Commercial
Services
Art Direction
Year
2026
Client
Hublot
Info
To celebrate the 20th anniversary of the Big Bang and highlight the engineering precision of the Meca-10, this commercial bridges two worlds rarely seen together: elite speed skiing and Swiss haute horlogerie. The narrative repositions the watch as a living instrument of timing, discipline, and performance, rather than a static symbol of luxury. Against expectations, we paired high-speed skiing with a classical music score—reinforcing the luxury element while emphasizing precision, rhythm, and dynamism. The aesthetic is intentionally clean, minimal, and color-conscious, amplifying the watch’s mechanical elegance and the athletes’ performance.



