Hublot Commercial

The art of speed

The art of speed

Services

Art Direction

Year

2026

Client

Hublot

Info

To celebrate the 20th anniversary of the Big Bang and highlight the engineering precision of the Meca-10, this commercial bridges two worlds rarely seen together: elite speed skiing and Swiss haute horlogerie. The narrative repositions the watch as a living instrument of timing, discipline, and performance, rather than a static symbol of luxury. Against expectations, we paired high-speed skiing with a classical music scorereinforcing the luxury element while emphasizing precision, rhythm, and dynamism. The aesthetic is intentionally clean, minimal, and color-conscious, amplifying the watchs mechanical elegance and the athletes performance.

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