Prada's first official app consolidates the brand's entire world into one elegant platform. This strategic digital cornerstone merges editorial content, exclusive services, and e-commerce into a unified luxury experience. The app creates a seamless ecosystem bringing clients closer to the brand through runway archives, live advisor chat, appointment scheduling, and wardrobe linking. Designed with restraint and clarity, the minimal interface stays true to Prada's visual codes. The iconic triangle serves as the central navigation hub, leading to personalized dashboards. Subtle micro-interactions add movement and personality while maintaining the brand's luxury tone. My role focused on UI design, collaborating with four designers over a six-month process, where we worked closely with Prada’s internal team to continuously validate and align the vision.