Aurea works in residential acquisition, development and regeneration, with a clear ambition to bring back trust and peace of mind to people looking for a home, while improving the quality of life in the places they live. For this project I created the full visual identity, from the logo to all printed materials. The idea starts from the golden ratio as a direct nod to the name Aurea and turns it into a kind of window onto the spaces the brand helps to create and transform. The logo grid subtly recalls a floor plan, tying the identity back to the act of designing homes and lived-in spaces, and finding a balance between structure, warmth and a human touch. This grid then lives across the printed materials as an image layout system, so the photography quietly follows the proportions of the logo in an elegant, non-obvious way. In this way the branding is always present, but never too loud or in your face.