Sala Eventi Milano

Services
Art Direction
Branding
Visual Identity
Deliverables
Identity kit, Brand book, Location wayfinding, Print collaterals, Brochure
Year
2025
AGENCY
Credits
Graphic Design and Identity by Silva Shaleva
Client
Sala Eventi Milano
Info
A hidden architectural gem in the heart of Milan, Sala Sironi is a venue where history, design and contemporary culture meet. The space is home to a monumental mosaic by Mario Sironi, created for the 6th Milan Triennale. Long known only to a small circle of architecture enthusiasts and insiders, the space is now being reimagined as one of Milan’s most compelling and versatile locations for corporate, cultural and creative events, as well as film and photography productions. Rooted in an in-depth analysis of the architectural and cultural context, the new identity system honours Sala Sironi’s Italian Futurism and Milanese Art Deco and Liberty style heritage while reinterpreting it with a bold, forward-looking visual language.