Sala Eventi Milano

Identity for a historic Milanese venue for events, culture and design

Identity for a historic Milanese venue for events, culture and design

Services

Art Direction

Branding

Visual Identity

Deliverables

Identity kit, Brand book, Location wayfinding, Print collaterals, Brochure

Year

2025

AGENCY

Credits

Graphic Design and Identity by Silva Shaleva

Client

Sala Eventi Milano

Info

A hidden architectural gem in the heart of Milan, Sala Sironi is a venue where history, design and contemporary culture meet. The space is home to a monumental mosaic by Mario Sironi, created for the 6th Milan Triennale. Long known only to a small circle of architecture enthusiasts and insiders, the space is now being reimagined as one of Milans most compelling and versatile locations for corporate, cultural and creative events, as well as film and photography productions. Rooted in an in-depth analysis of the architectural and cultural context, the new identity system honours Sala Sironis Italian Futurism and Milanese Art Deco and Liberty style heritage while reinterpreting it with a bold, forward-looking visual language.

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