Power, precision, prestige. Maltese Falcon is a revolutionary sailing yacht that redefined the future of superyachting through bold design, innovative engineering, and unmatched performance. Nearly two decades after its debut, it faced a new challenge to evolve its visual identity without losing the gravitas of its legacy. The goal was to refine and expand the brand to meet the demands of a more digital, experiential, and visually driven world without compromising on its iconic status or needing a full rebrand.We developed a responsive logo system that retains the historic falcon pictogram and introduced a new serif display typeface with sharp, authoritative edges that echo the strength and precision of the falcon. To accommodate a wide range of applications, we introduced a minimal, ‘light’ logo variant, designed to retain clarity and elegance at smaller scales and on lifestyle-forward touchpoints. Together, the full and light versions form a coherent and flexible system that supports the Maltese Falcon’s multifaceted presence, from elite regattas to luxury collaborations.