Nestlé Goodnes is a digital hub dedicated to helping families make healthier food choices every day. The challenge was to create a system that felt both inviting and intuitive while accommodating a wide range of content, from meal plans and recipes to community stories and brand initiatives.To achieve this, we developed a visual language that is playful, colorful, and appetizing. To further enhance engagement, we introduced three custom-designed 3D buddies. These fun, colorful characters guide users on their journey toward healthier eating, making the experience more personal and enjoyable.